The competition for developers in marketing property products is getting fiercer. New projects have sprung up offering a variety of concepts and diverse market segments.
Apart from that, the developers also offer various marketing gymmicks that aim to attract consumers.
This is where the job of marketers, both in-house marketing and property agents are challenged to be able to market their products creatively.
In today’s digital era, digital marketing is arguably a necessity, however marketers cannot simply rely on online marketing systems alone. Conventional methods must also be considered.
Various tips and potential ways to close need to be prepared in a marketing strategy. There are many easy and effective things that can be done, as summarized by PropertyInside.id below;
Prepare social media.
Make sure you have social media accounts on all major networks (Facebook, Twitter, Pinterest, Google+, and even Instagram to show lots of home photos). Interact with users, share information, and promote the property you are selling.
Pay attention to competitors.
What are other marketers in your area doing? What is their website like? How active are they on social media? Take notes on what competitors are doing, learn, then avoid their mistakes.
Easy to contact.
Enter your contact info on every page of your website or social media. Ideally, create an impressive and eye-catching contact page.
Make a memorable business card.
Prepare a cool business card. Consumers will love a unique, eye-catching business card that looks like a greeting card that is motivating.
Take advantage of the environmental image.
You’re not just selling a house, you’re selling an entire area or area. Show off the best look of the area in the area that you offer, with beautiful and high-quality photos, ranging from regional landmarks or facilities such as malls, hospitals. Or now, you also need to add an Instagramable area.
Use the services of a professional photographer.
The appearance of the image for a scenic area is very dependent on photography. A bad photo will detract from interest, even for the property projects that the biggest companies are developing. Hire a professional photographer with experience photographing houses and architecture.
Prepare virtual tour content.
In big cities, time is very precious. Clients will want to understand as much as possible about the property on offer before visiting them in person. Virtual tours are a great way to provide comprehensive and accurate property previews for potential buyers.
Prepare TVC (Commercial Video) content.
Consider providing a quality video commercial. Currently, video content has become the most popular content, of course this can be a powerful and powerful marketing tool in marketing products.
If in the past, video promotion had to be expensive (via television & cinema), now everyone can easily & for free upload promotional content via Google’s YouTube channel.
Make sure the marketing website is mobile-friendly.
Tech-savvy consumers spend a lot of time on their mobile devices. In fact, research shows that 80% of Internet users use mobile devices for online activities. It is very important that your website is mobile-friendly. Better yet, consider creating a mobile app that potential buyers can use to review projects.
Become a columnist on a property magazine or website.
Writing a column in a property magazine or website is a great way to get the word out about your project. You can write a column in a way that doesn’t appear to be a flashy salesperson.
Today’s consumers do not like grandiose offers, on the contrary, try to show off your knowledge of property investment, for example. Write about how the increase in house prices on the market or how to invest in profitable properties will attract potential customers more.